Rite Path Logo

Privacy Policy

Last updated: March 9, 2026

RitePath (“RitePath,” “we,” “us”) provides software and services for funeral home operations, case management, and related communications (the “Services”). This Privacy Policy describes how we collect, use, share, and protect information when you visit ritepath.com (the “Site”) or use the Services.

1. Information We Collect

We may collect the following categories of information:

A. Information you provide

  • Name, email address, phone number, job title, business name
  • Account credentials and profile information
  • Information submitted in forms, support requests, or onboarding
  • Information entered into the Services (e.g., case notes, workflow data) as permitted by your organization

B. Information collected automatically

  • IP address, device identifiers, browser type, pages viewed, referral URLs
  • Log data and performance data
  • Cookies and similar technologies

C. SMS/Text messaging data

  • Mobile phone number, opt-in status, message content and metadata (timestamps, delivery status)

2. How We Use Information

We use information to:

  • Provide, operate, and improve the Services
  • Create and manage accounts and authenticate users
  • Communicate with you, including by email or SMS if you opt in
  • Provide customer support and respond to inquiries
  • Monitor, prevent, and address security issues, abuse, or fraud
  • Comply with legal obligations

3. SMS/Text Messaging

If you opt in to receive SMS/text messages from RitePath, we may send:

  • Account notifications (e.g., verification, security alerts)
  • Service and workflow notifications (e.g., case updates, reminders)
  • Customer support responses and operational messages

Message frequency varies. Message and data rates may apply.
You can opt out at any time by replying STOP. For help, reply HELP or contact us using the details below.

4. How We Share Information

We may share information with:

  • Service providers that help us run the Site/Services (e.g., hosting, analytics, customer support tools, messaging providers such as Twilio) only as needed to provide the Services
  • Legal and safety authorities if required by law or to protect rights, safety, and security
  • Business transfers in connection with a merger, acquisition, financing, or sale of assets (subject to appropriate safeguards)

We do not sell your personal information.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We may share limited mobile information with vendors who help deliver messages (e.g., messaging platforms) solely to provide the Services.

5. Cookies and Analytics

We use cookies and similar technologies to operate the Site and understand usage. You can control cookies through browser settings. Some features may not function without cookies.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect information. No security measures are perfect, and we cannot guarantee absolute security.

7. Data Retention

We retain information as long as necessary to provide the Services and for legitimate business purposes such as compliance, dispute resolution, and enforcement of agreements.

8. Your Choices

  • SMS: Reply STOP to opt out; reply HELP for help.
  • Marketing email: Use the unsubscribe link in emails.
  • Access/Correction: You may request access or correction of your information, subject to applicable law.

9. Children’s Privacy

The Site and Services are not intended for children under 13, and we do not knowingly collect data from children under 13.

10. Contact Us

For privacy questions or requests:
Email: support@ritepath.com

Address: [Add your business mailing address here]